A Point Ortho

Branding and Website Design

The Ask

A Point Dental Lab, led by founder Enrico DiGiovanni, specializes in orthodontic appliances. With over 40 years of experience, Enrico provides personalized advice on each case, ensuring patient goals are met safely and effectively. Having quickly built their initial website on Squarespace in 2021, A Point Dental Lab experienced exponential growth and needed enhanced functionality and a future-proof digital presence.

The Challenge

As A Point Dental Lab’s business expanded, their initial website couldn’t keep up with their growing needs. They required a more robust, scalable solution and a comprehensive branding guide for consistency across all future applications.

Our Approach

To support A Point Dental Lab’s growth, we embarked on a comprehensive digital and branding project with the following key elements:

Website Development

We transitioned their website to WordPress, creating a more functional and scalable platform. The new site features integrated online forms for efficient lead generation, enhancing both user experience and operational efficiency.


Branding Guide

We developed a detailed branding guide to ensure consistency across all marketing and communication materials. This guide covers logo usage, colour schemes, typography, and other visual elements, providing clear guidelines for maintaining a cohesive brand identity.

Marketing Collateral

To further support their marketing efforts, we designed business cards and lab sheets that reflect the new brand identity. These materials help A Point Dental Lab present a professional and unified image to their clients.

The Result

The new WordPress website provides A Point Dental Lab with the enhanced functionality they need to support their growing business. The integrated online forms streamline lead generation, while the comprehensive branding guide ensures a consistent and professional brand presentation.

Our collaboration with A Point Dental Lab demonstrates our commitment to delivering tailored solutions that meet our clients’ evolving needs. By enhancing their digital presence and creating a cohesive brand identity, we’ve helped A Point Dental Lab position themselves for continued success and growth.

Contact Me

Transform your online presence and engage your audience with our expert services. Contact us today to learn how we can help you achieve your business goals.

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