Work

Sep 2022 - Mar 2024
Sep 2022 - Mar 2024

Curae Health Group

Marketing Coordinator / Digital Designer

  • Ensured brand integrity across Curae Health Group members (TDSA, MFI, and OMNI), maintaining strict adherence to brand guidelines.
  • Collaborated with stakeholders to create and maintain digital and print marketing materials in support of campaigns.
  • Offered design and marketing guidance to relationship managers to enhance client engagement and retention.
  • Produced multimedia content such as videos and animated GIFs for websites and social media platforms, enhancing brand visibility and audience engagement.
  • Created targeted marketing campaigns utilising MailChimp and HubSpot with A/B testing and customised customer journeys to drive engagement and conversions.
  • Proactively updated and managed member websites via WordPress, ensuring content accuracy and relevance.
  • Implemented SEO updates for member websites, optimising search engine visibility and increasing organic traffic.
  • Developed and managed monthly newsletters, analysing campaign performance to refine strategies for continuous improvement.
  • Demonstrated exceptional task management skills to consistently meet deadlines and deliver high-quality work independently.
  • Fostered effective communication with external suppliers to ensure timely delivery of materials within allocated budgets.
  • Assisted in facilitating seminars at Curae education centre, utilising online tools for reservations, catering, and event promotion.

Dec 2018 - Sep 2022
Dec 2018 - Sep 2022

The Dental Solution Australia (TDSA)

Marketing / Events Coordinator

  • Ensured strict adherence to brand guidelines while creating company documents to maintain brand consistency.
  • Produced multimedia content for websites and social media platforms, enhancing brand visibility and audience engagement.
  • Oversaw the maintenance of TDSA website and intranet, managing updates and ensuring content accuracy via WordPress.
  • Designed and scheduled newsletters and promotional EDMs using MailChimp, optimising engagement and communication with stakeholders.
  • Generated monthly sales charts on TDSA intranet platform using WordPress, providing key insights for decision-making.
  • Facilitated seminars at the TDSA education centre, utilising online tools for reservations, catering, and event promotion.
  • Collaborated with the CEO to develop digital and print marketing materials, aligning with company objectives and brand identity.

Apr 2014 - Jul 2018
Apr 2014 - Jul 2018

Grandcity Travel

Graphic Designer / Event Planner

  • Designed marketing collateral including travel brochures, flyers, posters, and signage using Adobe CC programs, ensuring cohesive brand representation.
  • Offered graphic design support and guidance to branches across Australia, providing easy-to-use templates and print-ready artworks.
  • Collaborated with travel consultants and suppliers to curate and update day tour products effectively.
  • Demonstrated adept task management to meet deadlines independently.
  • Assisted the design director in developing and maintaining the company's digital and print product publications.
  • Established effective communication with external suppliers, closely monitoring timelines, budgets, and ensuring punctual delivery.
  • Maintained and updated the company website and social media platforms to enhance online presence.
  • Managed and coordinated client events, from planning to execution.
  • Designed and produced event promotional materials, as well as created and arranged event programs.
  • Edited visual materials for events, including corporate videos, countdown motion graphics, and key moment video clips, utilising Adobe Premiere, After Effects, Final Cut Pro X, and Motion 5.

May 2010 - Feb 2014
May 2010 - Feb 2014

Chan Chao Int'l Co Ltd

Graphic Designer / Marketing Communication

  • Responsible for trade show marketing promotional designs: trade show brochures, event catalogs, exhibition stall layout guides, posters and handouts.
  • Liaise with external printers local and overseas and manage marketing material stocks and punctual delivery.
  • Maintain and assist company website and social media
  • Closely monitored and actively maintained media relationship
  • Consulted with project managers and composing press releases and show reports for each exhibition.

Education

Mar 2015 - Mar 2016
Mar 2015 - Mar 2016

Diploma of Interactive Digital Design

Royal Melbourne Institute of Technology (RMIT), Melbourne

  • Interactive media design, web-site coding, basic 3D modelling, animation, flash and iOS game development.

Sep 2002 - Jun 2007
Sep 2002 - Jun 2007

Bachelor Degree of Sociology

National Chengchi University, Taipei

  • Design lead in cross-university basketball game (Social Cup) in Taiwan.
  • Design assistant at Sociology Department office.
  • Design assistant at Sociology Department office.

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